This promotion was the result of Tiger Beers’ desire to target premium, mainstream and student bars by incentivising the barstaff. (Word-of-mouth recommendation is a major promotional mechanism in this environment). Barstaff were encouraged to ‘Discover their Tiger Sense’, or in other words learn about Tiger Beers’ origin, quality and awards as Asias top premium beer - and pass this onto the customer when asked for a beer. |
