FGDC’s identity was created using an iconic figure (named ‘Felix’). The character communicates both the brand personality and the functional benefit of the drink. Felix is in different poses on the bottles to express his feeling for each flavour. e.g lying back on the Naturally Relaxing orange label.
For more information please call Mark Pritchard at the address below or by email by clicking here
FGDC’s identity was created using an iconic figure (named ‘Felix’). The character communicates both the brand personality and the functional benefit of the drink. Felix is in different poses on the bottles to express his feeling for each flavour. e.g lying back on the Naturally Relaxing orange label.