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Dr Pepper Trade
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This Dr Pepper trade communication was created to lauch the new shape "bar-bell" bottle shape to the drinks industry. The pack needed to embody the brand spirit of Dr Pepper and also crucially mirror the current above the line campaign. The brand needed to seen as an unkown taste that needs to be discovered to be appreciated. The pack won the coveted Grand-Prix award at the South West Cream awards for trade communication innovation. |